Founders
👩💼 CEO – Lisa Middleton
Lisa Middleton brings over four decades of hands-on leadership in the fashion and beauty industries. A former international fashion model in the early 1980s and a recipient of an engineering scholarship in college, Lisa blends both creative vision and analytical precision in everything she builds.
With a passion rooted in her own experience with sensitive skin, Lisa became a lifelong researcher and early adopter of healthy, results-driven beauty formulations. By the age of 33, she had already led her first company to $300 million in annual revenue within just three years — an achievement built not only on innovation, but on values.
Lisa’s leadership style is founded on generosity and integrity. She structured her companies to empower her team — ensuring salespeople could achieve true financial freedom: buying homes, taking vacations, and supporting their families, all while representing products that could be sold online with pride.
Now in her late 60s, Lisa continues to lead with purpose, bringing science, sustainability, and luxury together in every product.
Why We Source from Europe
Did you know some of the highest-quality organic skincare ingredients come from Europe? That’s because many of these raw materials are cultivated under strict regulations and standards — often not found elsewhere. In our research, we discovered that certified, tightly regulated organic farms for skincare ingredients are incredibly rare in the U.S. and Asia.
We choose ingredients with full traceability and verification — so you can feel confident in what goes on your skin.
What We Leave Out Matters, Too
Our formulas are made without harsh additives, artificial dyes, or unproven ingredients. Some fast-acting wrinkle products contain compounds also found in non-cosmetic chemical sprays. We believe your skin deserves better — and that’s why we focus on purity, hydration, and nutrient delivery.
Real Feedback, Real Skin
Every skin type is unique, and results can vary. But we've been fortunate to receive heartfelt praise from customers of all ages. Some describe their skin as feeling smoother, softer — even "baby soft." Others have compared our formula to some of the most prestigious brands in the world. While we don’t make those claims ourselves, we’re honored by the support — and we're working on sharing video testimonials from real customers soon.
We believe in aging gracefully — with ingredients that support your skin’s natural glow.
More to be added soon: We have an entire team working for you.
